Wednesday, January 11, 2012

Fundraising in Today's Economy





Fundraising in a difficult economy is not an easy task.  There are a few  ways you can go about this, that I have found successful in my own efforts.
Team Work
The best way to start off is by creating a team !  As my mother- in- law Anna Conlan always says "many  hands makes for light work"  Your team can be made up of friends and family, and anyone that would like to help out and be part of the team.  The more diverse your team, the better your resources and outreach.
 Offer a Service
Rather than fundraising by calling people and asking for money, try offering a service for which all proceeds will go toward the cause. Teams can use volunteers to support car washes, lawn care, auctions and other money-making ventures that will bring in the donations. In a weak economy, individuals are much more likely to pay for a service they need than to offer cash donations while receiving nothing in return.  Teams can get creative with these fundraising efforts.  Ask your team and find out what talents they have that can be leveraged for your fundraising.
 Host a Family Event
Family events are great fundraising activities in a difficult economy because regardless of their own economic situation, people need to have fun.  Some ideas are bowl or dance-a-thons, block parties, community picnics and sporting events.Not only do these events offer a great way for people to have fun and socialize, but they offer network fundraising.

Fundraising for Relay for Life doesn't have to slow down in the middle of a poor economy. However,you do have to think harder about the fundraising efforts that will bring in the most donations.
In the end, just remember that any effort- is just that, an effort and for the better of the cause.
Keep up the good work !
 
 
 
 
 
 

 



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